Make.com

Make.com is a visual automation platform where business workflows are built by connecting app modules on a canvas instead of writing code. Each scenario, the Make term for a workflow, waits for a trigger such as a new form submission, then carries that data through a chain of actions across your other tools. The platform began life as Integromat and now connects more than 2,000 applications. Because Make is fully hosted, there is nothing to install or maintain: scenarios run in the cloud, on a schedule or the instant an event arrives.

A scenario is your automation drawn as a picture: round modules for each app, lines for the data flowing between them. The drag-and-drop builder shows exactly what happens at every step, and the run history replays past executions bubble by bubble, so problems are easy to find and fix. Routers split a flow into parallel branches, filters let only matching records through, and error handlers decide what happens when an outside service fails. The visual format means the people who own a process can read the automation, not just the people who built it.

// A webhook payload from your website form,
// arriving at the start of a Make scenario
{
  "event": "lead.created",
  "lead": {
    "name": "Jordan Reyes",
    "email": "jordan@example.com",
    "budget": "10k-25k",
    "message": "We need our onboarding emails automated."
  },
  "source": "contact-form",
  "receivedAt": "2026-06-12T09:14:03Z"
}

Make connects to more than 2,000 apps without custom development, covering CRMs, email platforms, spreadsheets, e-commerce stores, accounting software, and payment tools. Each integration exposes ready-made modules for the actions that matter, like creating a contact, sending a message, or updating a row. When a tool is not in the catalog, the HTTP module calls any REST API directly, and webhooks accept data pushed in from outside systems. In practice, almost anything your business runs on can join an automation.

Make includes AI agents and AI tools as native building blocks, so intelligence can be dropped into a workflow without separate infrastructure. An AI step can score an incoming lead, draft a reply in your brand voice, extract key fields from an invoice, or summarize a long email thread before a human ever opens it. For harder reasoning, a connection to the OpenAI API brings models like GPT-5.5 into a scenario. The result is automation that handles judgment calls, not just data shuffling.

We use Make to deliver business automation quickly for marketing, sales, and operations teams. Typical builds route new website leads into your CRM with AI scoring attached, chase unpaid invoices on a schedule, publish content across social channels, and compile the weekly report nobody wants to assemble by hand. Every scenario is documented and handed over with a walkthrough, so your team knows exactly what runs and when. Where data residency or operation volume becomes a concern, we migrate flows to self-hosted n8n.

Make and n8n solve the same problem in different ways, and we recommend the one that fits your situation rather than a favorite. Make is fully hosted and the fastest to launch, with the widest app catalog and a builder friendly enough for non-technical teams to adjust themselves. n8n is self-hosted, which keeps sensitive data on infrastructure you control and avoids per-operation pricing as volume climbs. Many clients run both: Make for quick departmental automations, n8n for core processes touching sensitive data. Either way, you stop paying people to do work software should be doing.